Originally published in 2000, the book was revised in 20 and has sold more than 300,000 copies. The goal, according to the book's introduction, was to make a text that could be read by an executive on a two-hour airplane flight.
The book is intended to exemplify brevity and focus. He frequently cites as an example of a well-designed web site that manages to allow high-quality interaction, even though the web site gets bigger and more complex every day.
Krug points out that people are good at satisficing, or taking the first available solution to their problem, so design should take advantage of this. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible.
Don't Make Me Think is a book by Steve Krug about human–computer interaction and web usability.
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